Unpacked is where the truth behind starting and growing a brand comes out. 
 
Casey Armstrong, Chief Business Officer at ShipBob, sits down with the founders and CEOs who have built the new age of household name brands and asks the questions you wish you could. 

What broke. What did they get wrong. What would they do differently. And what drives them to do what they do.

Every founder and business has a story. Most of them never get told.

New episodes drop weekly. Subscribe wherever you listen. 

Listen to the Trailer

Latest Episodes

Kelly LeVeque (Be Well by Kelly) - Betting Her House on a Protein Powder That Sold Out in a Month

On this episode, Be Well by Kelly founder and bestselling author Kelly LeVeque joins us to unpack: Why she refused every paid brand partnership for years, and how that...

Matt Kelly (Spacegoods) - From Two T-Shirt Sales to a $5M Collapse to a VC-Backed Coffee Brand

On this episode, Spacegoods Founder Matt Kelly joins us to unpack: Why he started designing fake brand logos on his computer as a teenager, and how that habit turned i...

Ed Currie & Andy Coxon (AKT London) - West End Actors to 2M Units Sold, Then Winning Sephora

On this episode, AKT London co-founders Ed Currie and Andy Coxon join us to unpack: The backstage insult from a costar (“Ed, you effing stink”) that sent Ed down a thr...

Ryan Babenzien (Jolie) - The Shower Idea That Built a $65M Business with Just 5 Employees

On this episode, Jolie CEO and Co-Founder Ryan Babenzien joins us to unpack: The shower moment that turned years of whiteboard thinking into the idea for Jolie, a filt...

Kat Schneider (Ritual) - $50 and a Suitcase to Nine Figures, and Fixing the Supplement Industry

On this episode, Ritual CEO and Founder Kat Schneider joins us to unpack: Arriving in Brooklyn from Crimea at four and a half with $50 and a suitcase, living in a welf...

More Episodes »
Broadcast by