All Episodes
Displaying 1–14 of 14 in total
Kelly LeVeque (Be Well by Kelly) - Betting Her House on a Protein Powder That Sold Out in a Month
On this episode, Be Well by Kelly founder and bestselling author Kelly LeVeque joins us to unpack: Why she refused every paid brand partnership for years, and how that...
Matt Kelly (Spacegoods) - From Two T-Shirt Sales to a $5M Collapse to a VC-Backed Coffee Brand
On this episode, Spacegoods Founder Matt Kelly joins us to unpack: Why he started designing fake brand logos on his computer as a teenager, and how that habit turned i...
Ed Currie & Andy Coxon (AKT London) - West End Actors to 2M Units Sold, Then Winning Sephora
On this episode, AKT London co-founders Ed Currie and Andy Coxon join us to unpack: The backstage insult from a costar (“Ed, you effing stink”) that sent Ed down a thr...
Ryan Babenzien (Jolie) - The Shower Idea That Built a $65M Business with Just 5 Employees
On this episode, Jolie CEO and Co-Founder Ryan Babenzien joins us to unpack: The shower moment that turned years of whiteboard thinking into the idea for Jolie, a filt...
Kat Schneider (Ritual) - $50 and a Suitcase to Nine Figures, and Fixing the Supplement Industry
On this episode, Ritual CEO and Founder Kat Schneider joins us to unpack: Arriving in Brooklyn from Crimea at four and a half with $50 and a suitcase, living in a welf...
Steve Chapman (Hyro) - Influencers as Investors, Selling Out 9x, and Moving to the US to Go All In
On this episode, Hyro CEO and co-founder Steve Chapman joins us to unpack: Why Steve turned down a safe corporate job with a baby on the way and put his long service p...
Tyler McCann (Taste Salud) - 500 Units Sold on Day One, Then Winning Walmart and Target
On this episode, Taste Salud CEO and co-founder Tyler McCann joins us to unpack: Meeting his co-founder Josh Leyva at the gym, and realizing an influencer with an audi...
Victoria Thain Gioia (Perelel) - Shipping the First Order from Her House, and Landing the Today Show
On this episode, Perelel CEO and co-founder Victoria Gioia joins us to unpack: Why her daughter's birth sent her down a research rabbit hole into the gaps in prenatal ...
Nish Samantray (Arrae) - Using Wedding Savings to Start Arrae, Landing Retail, and Winning TikTok
On this episode, Arrae CEO and co-founder Nish Samantray joins us to unpack: Using wedding savings instead of throwing an actual wedding to start Arrae with his wife ...
Stephanie Lee (PetLab Co.) - Becoming Co-CEO, Two Rebrands, and Selling to Private Equity
On this episode, PetLab Co. Co-CEO Stephanie Lee joins us to unpack: Stephanie's "hungry, not just smart" hiring filter, and the interview questions she uses to find o...
Greg Taylor (Step One) - Starting with $800 and Couch Surfing to 30M Units Sold and IPO
On this episode, Step One Clothing CEO and Founder Greg Taylor joins us to unpack: Starting with $800 to his name and living on a friend's couch, and the moment a bil...
Harley Finkelstein (Shopify) - Building a 100-Year Company & the Future of AI Commerce
On this episode, Shopify President Harley Finkelstein joins us to unpack: Why Harley says entrepreneurship is "the greatest equalizer," and how watching his refugee fa...
Ben Diamond (True Classic) - Scaling to $1B, Surviving Tariffs, and the Costco Playbook
On this episode, True Classic CEO Ben Diamond joins us to unpack: Why landing a plane on Catalina Island can feel like flying off a cliff, thanks to a runway optical i...
Welcome to Unpacked with Casey Armstrong
Every founder and business has a story. Most of them never get told. Unpacked with Casey Armstrong is coming soon. New episodes drop weekly. Subscribe so you don't mis...
